.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, once adapted to running into billions in venture capital every year, have actually raised nearly $360 million so far this year, putting it on course to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That lag is due to market concentration, enhanced regulatory tensions, and also economic uncertainties.ADWEEK spoke with five VCs who remain to purchase adtech business, regardless of these problems, concerning what they are actually trying to find and what they avoid. Perhaps unsurprisingly, these investors are actually targeting possibilities in privacy-focused modern technologies and industry-specific regions including linked TV.